Marketing operations
and systems
Process design, reporting infrastructure, tracking and naming standards, and attribution models that connect spend to leads and revenue.
FORT MILL, SC · CHARLOTTE METRO AREA
I build the systems that make marketing work harder.
My background is in e-commerce. I bring paid advertising, marketing operations, and practical AI together to save time and drive growth.
Open to remote and Charlotte-area hybrid roles
MARKETING OPERATIONSWORKFLOW DESIGNAI IMPLEMENTATIONPAID MEDIA & ANALYTICS
ABOUT
An e-commerce foundation.
An entrepreneurial perspective.
Former college soccer and golf athlete.
Father of three. Based in Fort Mill, SC.
My background spans e-commerce brands, agency work, and businesses I’ve built myself. I worked at Vive Health and Buy Box Experts, continuing with Spreetail after its acquisition of BBE. Vive Health and Spreetail have both ranked among the top 100 Amazon sellers in the U.S.
I also launched Z Best Brands, my own Amazon brand, and The Listing Factory, an Amazon listing agency. That gave me firsthand experience with sourcing, inventory, listings, advertising, and the realities of running a business.
I later applied that foundation to B2B marketing at ProFluid and a service business at InReach Storage. I bring that range to marketing operations and practical AI: connecting growth goals with the systems and day-to-day work needed to deliver them.
I’m looking for a senior role in marketing operations, marketing systems, or AI implementation.
WHAT I DO
Strategy backed by implementation.
Marketing operations
AI implementation
Finding where AI saves time, then building workflows for reporting, research, content, and follow-up. Hands-on experience with local AI infrastructure and agent orchestration.
Paid advertising
and performance
Amazon Ads, Google Ads, paid social, and retail media managed around ROAS, cost per lead, and budget accountability.
Analytics and
decision support
Multi-channel ROI models, price elasticity analysis, and reporting that helps leadership decide where to invest.
EXPERIENCE
Selected
experience.
E-commerce at the core, with experience across brands, agencies, B2B marketing, and service businesses.
Connect with me on LinkedIn ↗InReach Storage
Jul 2026–Oct 2026Marketing Manager · Fort Myers, FL
- Managed Google Ads, social media, and vendor relationships, reporting directly to the GM.
- Built an attribution and spend model covering print ROI, ROAS, cost per lead, and speed to lead.
ProFluid
Nov 2025–Feb 2026Marketing Manager · Remote
- Owned marketing operations across asset production, campaign setup, reporting, and stakeholder communication.
- Managed the LinkedIn content calendar and Google Ads/LinkedIn Ads operations, from QA through optimization and performance reporting.
Agency Five Eighty
Feb 2025–Nov 2025Freelance CPG Media Strategist · Remote
- Supported campaign operations, account management, and structured performance reporting across a CPG brand portfolio.
- Managed execution across Amazon Ads, Instacart/Carrot Ads, Google Ads, Meta Ads, and Criteo.
- Built reporting frameworks that translated campaign data into actionable insights for brand clients.
Buy Box Experts / Spreetail
Jul 2020–Jan 2025Brand Growth Strategist · Remote
- Managed Amazon brand programs, from onboarding and listing builds through campaign management, performance reviews, and client reporting.
- Standardized PPC and DSP campaign structures and naming conventions for QA, account organization, and team handoffs.
- Aligned campaign pacing with inventory availability and margin targets for Spreetail-owned brands.
Founder & independent consultant
Aug 2018–Jul 2020The Listing Factory & Z Best Brands · Remote
- Delivered Amazon account management, PPC operations, and listing optimization as a top-rated Upwork freelancer.
- Founded The Listing Factory and Z Best Brands, spanning agency services, product sourcing, FBA logistics, and advertising.
Vive Health
Aug 2016–Aug 2018Marketing Analyst · Naples, FL
- Managed SEO workflows, keyword tracking, competitive research, and product catalog content updates.
- Handled PPC budget pacing, bid adjustments, and ROI reporting across Google Ads, Bing, social, and Amazon.
Recommendations
What it’s like to work with me.
Selected excerpts from seven LinkedIn recommendations.
His deep understanding of Amazon’s ecosystem, including listing optimization, advertising strategies, inventory management, and compliance, made him an invaluable asset to our team.
Brendan is an absolute pleasure to work with. He is extremely knowledgeable, especially within the ecommerce and advertising space.
His excellent communication and follow up skills and upbeat personality make working together a pleasure. I highly recommend him to be on your team.
His insights into Amazon’s ecosystem—from optimizing product listings to strategic advertising—were incredibly valuable, and he always had a keen eye for driving results.
Brendan’s intellectual curiosity is a driving force behind his insightful contributions. Always seeking the insights that matter most to his audiences, he knows how to get to the heart of the matter and translate needs into actionable business activities.
Brendan Steele has been a fantastic colleague, business partner, and friend. We first worked together years ago, and even after moving in different directions, we always stayed in touch—exchanging ideas, sharing insights, and keeping an eye on opportunities to collaborate again.
Brendan is an exceptional strategist, with vast experience. Having worked with him I experienced, first-hand, how knowledgeable he is. Brendan looks far ahead for clients and keeps abreast of changes in the ecommerce space. He is a calm and steady presence in a difficult industry.
FEATURED PROJECT
Murphy bed planning platform.
A planning tool for homeowners.
A web tool for exploring a built-in Murphy bed before committing to a design or buying materials.
The problem
Custom built-ins can be expensive, while generic DIY plans leave homeowners to work out fit, layout, materials, and cost on their own.
What I built
A guided room intake, an interactive 3D layout builder, and a budgeting flow. The platform brings those decisions into one experience. AI-assisted guidance and finished build-plan delivery are part of the product roadmap.
Decisions I made with data
- Focused on built-in beds after researching search demand and ready-made alternatives.
- Positioned around “plans” to make the paid deliverable clear.
- Modeled pricing around AI usage costs and product margins.
- Designed a revenue model combining plans, affiliate hardware links, and local installer referrals.
Current status
Publicly available at murphybedplans.com, with development continuing on the path from room measurements to a build plan.
Skills shown
Product design · Funnel and intake design · SEO and keyword research · Unit economics · AI workflow planning
LET’S CONNECT
Hiring? Let’s talk.
If you’re hiring for marketing operations, marketing systems, or AI implementation, I’d like to hear about it.